Although most drivers intend to remain within the legal speed limits, they struggle to do so due to pressure from other road users, a study has found.
According to the survey conducted by the Institute of Advanced Motorists (IAM), as many as 90% of motorists said they want to stick to speed limits, but some 60% confessed they find it difficult to comply with the law in reality.
If motorists followed the legal speed limit, it could help reduce the number of road accidents as well as car insurance claims.
Neil Greig, IAM director of policy and research, said: "It's good to know most people want to stay within the law when it comes to speeding, but too many seem to find it challenging.
"The results suggest that people are aware of the limit and don't want to break it, but temptation and pressure from other traffic may push them to go faster."
About 40% of 3,000 drivers polled think police presence is the biggest speeding deterrent while one in 10 consider speed cameras as the most effective deterrent.
Nearly six in 10 (58%) drivers said they feel most tempted to drive too fast in motorways, while one in five said they are most likely to speed on rural roads, and 4% in towns.
© Press Association 2010