by
Autonet Insurance
| Dec 15, 2010
A new survey has found that a third of men take to the roads drunk and that peer pressure is a key factor in increased drinking.
Nearly one in five (18%) told the survey by soft drink maker Iron Press that they had driven after drinking alcohol on several occasions.
Peer pressure and reputation played a key role in deciding to drive over the legal alcohol limit, with 49% of motorists admitting to being under pressure from their friends to drink booze, and 72% saying they consumed more when out with their male friends.
Some 88% said they were happy to have a soft drink if they had to drive but 32% believed being seen with a such a drink drink instead of a pint was not "manly" with 47% saying they would feel like a 'wuss' if they ordered a soft drink.
Meanwhile a total of 44% confessed to having consumed between 11 and 20 drinks in an evening.
© Press Association 2010