Based in Gibraltar, Southern Rock is regulated by the Financial Services Commission Gibraltar. The company was established in 2004 and had a capital base of around £4 million. By the end of 2007 this had increased to £8.6 million. The primary focus of insurance is motor, providing policies in New Zealand, UK and Australia.
So Southern Rock could enhance its customer service a company called Eldon Insurance Services was created to help managed policy administration and claims in house. Since the company was founded in 2004 it has seen massive growth year upon year. The business volume has doubled each year and has also maintained profitability expectations.