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Bid to put brake on driver deaths

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A campaign to reduce fatal accidents among commercial drivers has been launched by Leeds-based vehicle-tracking company Masternaut Three X.

Drive For Life is to recognise and reward those with the best quarterly safety record with substantial cash rewards every three months.

Drivers making the most effort to ensure that they and other road users remain safe will receive £1,250, with road safety charity Brake receiving a matched donation.

Masternaut has estimated that commercial vehicles such as trucks, vans, coaches and buses account for 1 in 5 of all road deaths, amounting to 20 each week, despite commercial vehicles making up a much smaller proportion of traffic.

The company has now installed trackers in 50,000 commercial vehicles that allow managers to not only to locate them, but also to gain a detailed insight into drivers` behaviour.

They show speeding, excessive braking and revving as well as monitoring work breaks to ensure that drivers conform to tachograph requirements.

A shortlist of drivers will be asked to complete an online risk-awareness assessment, developed in collaboration with risk-management organisation Drive & Survive.

Finalists for the awards will present their case to a judging panel consisting of five leading police, community and business leaders.

© Press Association 2008