Saucy roadside posters showing Girls Aloud posing for Kit Kat Senses are proving a major distraction, according to a motorbike insurance company.
The all-girl pop group are top billboard belles when it comes to the risky business of taking a biker`s eyes off the road - with Eva Longoria's Magnum ice-cream campaign a close second.
A third of UK bikers have owned up to not looking where they are going when passing the five pop princesses - or Louise Redknapp modelling a Triumph bra and Myleene Klass in a Marks and Spencer bikini.
Bennetts insurance director Paul Galligan, said: "It's very interesting to see how easy it is for motorists to take their eyes off the road, and using attractive females is a very effective way of advertising!
"We hope that by identifying that some billboards can lead to distraction, it will encourage bikers to save the staring for when they get home."
© Press Association 2008