More bike insurance policies will be made out to new BMW motorcycles after sales grew by 15% last year, despite the rest of the industry struggling through the economic downturn.
Total UK motorcycles sales dropped 5.3% last year, but BMW's popular R1200GS adventure sports bike meant the firm had a good year and recorded its highest ever number of registrations.
Nearly half of the 5,850 of BMW bikes sold were the R1200GS models, but the overall sales boost meant the German manufacturer is now the UK's sixth highest-selling motorcycle manufacturer.
Adrian Roderick, manager of BMW UK, said: "The interest in the brand continues to grow as we broaden our appeal to a wider audience and launch even more exciting and dynamic models in 2009."
BMW is scheduled to launch four new bikes, including the K1300R super-naked and the K1300GT tourer, this year in a bid to capitalise on the brand's popularity.
Mr Roderick said the company is expecting a strong performance in 2009 both on and off the racing track.
He said: "The S1000 RR drew high levels of interest from supersport riders, which will stand us in good stead when the road bike is unveiled later this year."
© Press Association 2009