Police forces around the UK are to carry out more stop checks to tackle drivers under the influence of alcohol or drugs.
It is hoped the "relentless campaign" will cut the number of drink and drug related accidents each year and the number of associated car insurance claims.
Figures from the Association of Chief Police Officers (ACPO) show nearly 3,000 people are killed on the roads each year with about 500 a result of intoxicated motorists taking the wheel.
Kent Police, which arrests 250 people a month for drink driving offences, is targeting young drivers aged between 17 and 25 to crack down on the problem.
By focusing on areas which are important to young people, such as looks and job prospects, the force hopes to help prevent the number of people taking to the wheel when they are in an unfit state to drive.
An ACPO spokeswoman said: "Year on year we have seen an increase in the number of people breath tested.
"We are doing more roadside stop and check operations than ever before, at all times of the day and night and on all types of road."
© Press Association 2009