Car and van maker Volkswagen is hoping to prompt an increase in van insurance enquiries with the launch next year of its new pickup - the Amarok.
The vehicle was showcased as a concept last year and is due to be launched in Europe in the summer of 2010, the company said.
It added that the name Amarok means 'wolf' in the language of the Inuit, one of the Eskimo people who live in northern Canada and Greenland.
The chief executive of Volkswagen Commercial Vehicles, Stephan Schaller, commented: "This name fits the characteristics of our pickup perfectly, which will set new standards in its class.
"We took great care selecting this name, which can be used globally and is meant to invoke positive associations in all relevant international markets. The Amarok is a powerful and robust vehicle with great stamina - just like the wolf."
The first Amarok to be launched will be a double-cab pickup with four-wheel drive, powered by the company`s powerful and efficient next-generation common rail turbo diesel engine. It will be followed later by a single-cab version.
© Press Association 2009