Skip To The Main Content

BMW named 2012 Games sponsor

by  | 

BMW will provide bicycles, motorcycles and classics for use at the London 2012 Games after it was named the event's 24th sponsor.

Athletes, officials, marketing representatives and staff at the Games will have a fleet of 4,000 BMW cars, including the Mini, as well as BMW bicycles and motorcycles at their disposal.

A spokesman said: "At Games time, BMW bicycles will be available for use by athletes in the Athletes' Village and by London 2012 staff. BMW motorcycles will also be used in certain Olympic and Paralympic events.

"A proportion of the fleet will be wheelchair-accessible and BMW will convert a number of vehicles for use by disabled drivers and passengers."

BMW Group UK was also made the Games sixth sustainability partner with its top-level sponsorship and is expected to live up to a series of low carbon and healthy living challenges as the event's official automotive provider.

The manufacturer's fleet of cars is set to meet the Euro 6 emissions standard and surpass the fleet-wide maximum average of 120g CO2/km established by London 2012.

Around £2 billion is being raised by organisers to stage the Games.

© Press Association 2009