Despite believing green technology is a key factor when buying a car, many consumers still lack the knowledge of hybrid and electric vehicles, a study has shown.
According to the survey of 5,800 people by Yahoo! UK, fewer than two in five consumers fully understand "green" car technology.
Also, 60% were more interested in fuel-saving technology than in developments in electric vehicle technology.
However, more than 50% believed environmental credibility was a factor when purchasing a car.
The study came ahead of the international automotive summit in London - organised by the Society of Motor Manufacturers and Traders (SMMT) - and showed that more women than men consider green fuel technology as a vital factor while buying a car.
Yahoo! UK & Ireland category director of automotive Ian Webber said: "Our research indicates that despite believing green technology is a key consideration when purchasing a car, there is still a need to further educate customers on green technology."
Adding to this, SMMT chief executive Paul Everitt said: "As an industry, we have an important role to play in educating our customers about what is available, which technology best suits their needs and when it will be widely available."
© Press Association 2009