The famous Wonderbra ad featuring Eva Herzigova and Armani's racy picture of David Beckham are less of a distraction to drivers than Britain's beautiful countryside, according to a new poll.
Two-thirds of male drivers named the opposite sex as their greatest distraction - while just 3% of women drivers said their attention was most frequently diverted by a nice looking man on the pavement.
And the poster featuring soccer star Beckham in his undies was rated only as dangerous as roadside graffiti in the survey into the greatest roadside distractions.
Mike Quinton of Zurich Connect, which commissioned the study, said: "Surprisingly, the Yorkshire Dales beat David Beckham's pants hands down as roadside eye candy.
"We can only conclude that drivers passing through stunning landscapes need to be especially vigilant if they want to avoid becoming part of the scenery."
The overall Top 10 distractions for motorists were:
:: Attractive women
:: Stonehenge (and other heritage sites)
:: The Yorkshire Dales (and other scenic views)
:: Flocks of birds
:: Angel of the North (and other art installations)
:: Ferraris and other supercars
:: Shop window displays
:: Attractive men
:: The David Beckham advert for Armani
:: Roadside graffiti
© Press Association 2010