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Electric car to appear in Sims game

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Renault's new electric car is to appear in the latest release of The Sims computer game, it has been confirmed.

Free to download - and with no car insurance necessary - players in Europe, the Middle East, Africa, Latin America and Asia will be able to integrate the Twizy Z.E Concept car into the game, designer EA said.

The vehicle can be used in conjunction with other environmentally friendly technologies - such as solar panels and a windmill - to lower household bills in the simulator.

Elizabeth Harz, senior vice president of global media sales at EA, said: "This partnership delivers benefits for Renault and the consumer that are unique in today's media landscape. Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value."

Stephen Norman, senior vice-president of global marketing at Renault, added: "Electric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves."

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