Japanese motor company Yamaha dominated the powered two-wheeler sales charts in July for the third consecutive month, industry figures have shown.
Bike novices purchasing learner-legal motorcycles with relatively cheaper bike insurance helped power the brand to the top of the charts.
The Motorcycle Industry Association (MCI) July 2010 report has found that the naked variant of Yamaha's learner motorcycle YBR125 was the highest registering model within its style and engine band, followed by the company's sport bike YZF-R125.
Yamaha's XC125 emerged as the best-selling scooter, according to the motorcycle industry analyst.
The larger-capacity bike sales figures was dominated by German manufacturer BMW whose new S1000RR is still the best-selling bike between 651cc-1000cc and the adventure-sport model R1200GS is the best-selling bike over 1,000cc.
Despite the strong sales from BMW and Yamaha, overall bikes sales declined year-on-year by 16% in a tough year for the motorcycle industry.
The super-sport market was the hardest hit sector, plummeting 28% year-on-year.
© Press Association 2010