Continental is backing Tyre Safety Month aimed at making drivers aware of the advantage of using winter tyres as they prepare for the cold season.
The tyres are modelled so that they can provide a stronger grip in the snow, ice, or other slippery weather conditions. During tests, the tyres were shown to stop cars going at 30mph by eight metres.
Continental is backing the use of the tyres after its own research found some three million drivers had a close run-in or had a collision with another driver last winter.
Winter tyres could help to avoid such incidents and minimise claims to your car insurance firm.
Tracey Hyem, brand manager, Continental, said: "We look on with envy at European countries that manage to keep business going as usual when a few flakes of snow bring our roads to a standstill.
"Those countries have a history of fitting the right tyres for the right season. Winter tyres are available to purchase in the UK from all good retailers. Our advice to drivers is to think about winter tyres early now. There's no point in being stuck on your driveway when the snow starts falling."
© Press Association 2010