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Ducati and Mercedes-AMG join forces

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Motorcycle manufacturer Ducati and luxury auto maker Mercedes-AMG have announced a tie-up on future marketing activities, at the Los Angeles Auto Show.

The collaboration will also feature AMG as one of the official sponsors of Ducati's MotoGP team, which will be joined by multiple world champion Valentino Rossi in 2011.

Gabriele del Torchio, CEO, Ducati, hinted that the partnership could lead to more in the future.

He said: "In AMG we have found a partner who perfectly reflects our brand values of high performance, motorsport, excitement and our sense of unmistakable style and design."

Ola Kallenius, CEO of Mercedes-AMG, said: "AMG and Ducati ideally complement each other, as both companies share the same values: racing as the driving passion, and high performance plus exclusivity as the central brand messages of both AMG and Ducati.

"This long-term cooperation will help us to jointly access new customer groups."

© Press Association 2010