The lure of Marrakech may prove difficult for travellers to resist after the north African city was named 2011's 'top tip destination' by British Airways.
BA will start its services to the former Moroccan imperial city on March 28, and other top destinations on the airline's list include San Diego in southern California in second spot and New York in third.
The list also includes idyllic Caribbean and Indian Ocean destinations for sun-seekers, as well big bustling cities for travellers looking for some activity.
The full rundown of the 10 top destinations suggested by BA for 2011 is: Marrakech, San Diego, New York, St Kitts & Nevis (Caribbean), Puerto Rico, Maldives, Japan, Las Vegas, Mauritius, and St Lucia.
BA chief executive Willie Walsh said: "The response we've had to the launch of routes like the Maldives, Las Vegas and Marrakech has been incredible.
"We've seen destinations in the Caribbean and Indian Ocean becoming even more popular with leisure travellers looking for sun and relaxation. Those after 24-hour cities are heading towards New York, Las Vegas and Japan.
"Tourism and leisure travel is a crucial focus for us, so growing our holidays business is a major part of our business plan."
Holiday deal company Travelzoo has also included Las Vegas in its list of top five destinations for 2011 along with Ireland, which is hoping to see a flood of tourist revenue to help boost the country's ailing economy.
The Estonian capital Tallinn, Greece, and the Cape Verde Islands off Africa will also feature among the top travel destinations, according to Travelzoo.
© Press Association 2011