Overall expenditure on motorcycle accessory purchases rose by £22 per customer in 2010, a study into the recent spending habits of riders has shown.
Findings of the consumer spending research by Infinity Motorcycles reveal that buyers are much more cautious, with versatility and value for money being the main criteria to decide on purchases
The motorcycle accessories retailer found that sales of textile suits increased by 5% while those of leather garments declined - indicating that riders prefer to buy a multi-weather outfit instead of a seasonal one.
Sales of premium brands rose as customers opt to invest in long-lasting, trustworthy solutions over cheaper options.
The study involved comparing the amount spent by buyers and the type of purchases they made across Infinity's seven UK stores and its website over the last two years.
Murray Bray, buying director at Infinity, said: "Customers are buying higher end product over the cheaper brands because they want the performance that the cheaper brands don't offer - Gore-Tex products were up 9% over 2009.
"Customers are also seeing it as more of a sensible investment to buy something that lasts."
© Press Association 2011