A poll has shown that more than half of motorists think drink-drivers should be responsible for bringing down the number of alcohol-related deaths on our roads.
The survey of 11,500 AA members found that 63% felt that the drink-driver themselves should have to take responsibility for their actions.
The call came in response to the poll's question: "Who is most responsible for persuading motorists not to drink-drive".
The results were announced as a new summer drink-drive campaign got under way in a move which encourages car insurance customers to steer clear of drink when driving.
The campaign will see officers conducting roadside checks through the day and night on both quiet and busy roads.
Last year's campaign saw 5.6% of the 101,000 people stopped giving a positive test.
AA president Edmund King said: "There are more temptations to drink-drive in the summer months with lighter evenings, festivals and barbecues. The police will be targeting drink-drivers so drivers need to take responsibility for their actions."
© Press Association 2011