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Toyota Named Worlds Greenest Brand

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According to a global survey held by international consultancy experts Interbrand, Toyota has been recognised as the world’s greenest brand and car manufacturer.

 

Toyota came top based on factors the report considered, including environmental performance, and the public’s perception of the brands environmental sustainability.

 

Information was compiled from the world’s leading markets, which included the UK, France, Germany, Italy, USA, Japan, Brazil and India. The report gave Toyota a top-score of 64.19 points, ahead of 3M in second.

A statement in the Interbrand report said that Toyota is, ‘a leading example of making the environment a core management priority, while also engaging in a meaningful way with audiences around the world'.

Toyota has been long promoters of green marketing and manufacturing. Today’s excellent environmental credentials for Toyota can be traced somewhat to its full-hybrid technology programme.

The Toyota Prius, a popular choice of hybrid car, is now in its third successful generation. Toyota and Lexus combined have sold more than 3.2million hybrid vehicles since 1997 through successful manufacturing and marketing.

It’s not just the cars that make Toyota the world’s leading green brand however. Recently the Japanese manufacturers switched on a large-scale solar power system at its manufacturing plant in Derbyshire.

Along with Toyota, Vauxhall have been recognised for their green credentials also, scooping an impressive three awards at the ‘Next Green Car Awards 2011’.

The Vauxhall Ampera won two awards, winning the overall gold award along with the next generation award, whilst the Vauxhall Corse picked up a prize for the prestigious supermini accolade.

The Vauxhall models were selected from shortlists of tough competition, including 27 of the UK’s greenest new cars. All cars were chosen for their environmental green car rating, level of innovation, value, driving experience and design.

The Vauxhall Ampera has received much accolade as the only electric vehicle able to run for up to 50 miles on its battery yet extend its range without stopping to over 310 miles, still on electric power. The Vauxhall Ampera is Europe’s first extended-range electric vehicle and is due in UK showrooms in early 2012. 

Electric cars recently came under fire, making headlines due to the most recent episode of Top Gear. In the episode Jeremy Clarkson and James May took the cars for a standard everyday drive, yet they ran out of power in Lincoln and had to be charged for 13 hours.

A spokesman for the manufacturers of the Nissan Leaf, the car Jeremy was driving, has said that reports show that the cars were not fully charged before taking them out, and so it did not give a true reflection of the cars capabilities.

By Ben Malkin

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