Soaring motoring costs have forced motorists in the UK to sell secondary cars and cut back on journeys, according to a new poll.
The latest survey of 2,000 UK motorists, carried out by YouGov, highlights the need to shop around for a great deal on car insurance.
The poll found that 13% of families in the South East have sold their second cars so they can finance the running cost of their primary vehicle.
Over half (54%) of families in the region said they have cut back on weekend trips, choosing instead to spend time at home in an effort to save cash.
Car sharing is a very likely option for a quarter of UK parents during the new school term in September as they try to tackle rising motoring costs.
Phil Jones, commercial director of Motors.co.uk, said: "The news is constantly telling us that people everywhere are tightening their belts, however these figures show concrete evidence of the everyday sacrifices that motorists are making.
"Extracurricular activities, nursery places, family days out - the things we previously took for granted - are now seen as luxuries."
© Press Association 2011