Virgin Media have released a new line of promotional vans after conducting a poll into favourite on-screen vans and automobiles.
The company, owned by Richard Branson, questioned 1000 people searching for van insurance, as well as general web browsers, about their favourite pop-cultured inspired vans. The results were then used to create a new fleet of TV inspired vans.
The top iconic vehicles, as voted by the public, included the Dukes of Hazard’s General Lee, the A-Team van, Starsky and Hutch’s Gran Torino, Herbie, Scooby Doo and Co’s Mystery Machine and Greased Lightning from the musical Grease. All of these iconic cars and vans will form Virgin Media’s new promotional vehicles.
The launch of the new fleet of vans came complete with a Daisy Duke and a Mr T lookalike, although unfortunately it is unlikely that they will be delivering your TiVo box themselves. However seeing the mystery machine at your front door will bring a smile to anyone’s lips.
Fortunately, on-screen heroes like Mr T and Scooby Doo do not need to worry about getting van insurance to cover their famous vehicles, as they are too busy battling crime and unmasking monsters. Richard Branson however will be shouldering a lot of costs for this marketing strategy, the van insurance alone will be expensive as in most cases it will be a lot more expensive for modified vans such as these.
Clearly however this marketing strategy has been very carefully planned, in which the cost of building and launching these iconic machines, as well as the cost of providing car and van insurance for them is vastly outweighed by the attention and business that these vans will provide for the company.
By Ben Malkin
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