Harley-Davidson has been named the third coolest brand in the UK in an influential annual survey.
The iconic US brand has the distinction of being the only motorcycle brand named in the 2011/12 CoolBrands list, which features 20 names in total. Aston Martin and Apple have taken the top two slots.
Big names such as Google, BlackBerry, Ferrari, Rolex, Chanel, Nike and YouTube have also made it into the top 20.
Harley-Davidson is one of the most popular motorcycle brands in the UK. People will need to invest in adequate bike insurance before taking to the road on the back of a new motorcycle.
A judging panel that comprises 36 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music analysed the responses of more than 2,000 consumers before finalising the list.
The CoolBrands list, coordinated by the Centre for Brand Analysis, was drawn from over 10,000 different brands in the market, whittled down into a shortlist of 1,500.
© Press Association 2011