Supermarkets are encouraging customers to shop more in their stores for Christmas by offering fuel incentives that can be reclaimed at their pumps.
Sainsbury has joined the fuel price war as it launched a week-long promotion offering shoppers 10p off every litre of fuel when they spend £60 or more in store or through their website.
The move by the supermarket giant that will run from November 14 to 20 will help cash-strapped motorists to ease their financial pressure and leave more to spend on other motoring costs such as car insurance and tax.
Mike Coupe, commercial director of Sainsbury's Group, said: "Customers tell us that they are already starting to stock up for Christmas so we are sure that this fantastic promotion will be welcome news for families at what can be an expensive time of year."
Morrisons has also announced fuel price cuts. It has launched Fuel Britannia, a scheme which gives its customers who spend £40 in store 6p off every litre. Under the scheme, the customers can take advantage of the offer for a week and must claim it within two weeks.
The first fuel incentives scheme was announced by Tesco on November 11. They offered shoppers spending at least £50 in their stores with a voucher of 5p off a litre of fuel.
© Press Association 2011