With the festive season here the annual drink driving campaign is in motion urging drivers to think before they drink.
The campaign is being fronted by THINK! Drive safety campaign who are hoping to limit the amount of motorists that decide to drink and drive which will then limit the amount of accidents that happen during Christmas.
As part of the campaign designated drivers will be rewarded with free soft drinks over the Christmas weeks with 8,000 pubs offering a buy one get one free offer on soft drinks between 9th December 2011 until 1st January 2012.
The month of December always has a host of parties that people attend from office parties to family get togethers where there is the temptation to drink and drive.
It is currently illegal to drive a motor vehicle with more than 35 micrograms of alcohol per 100 millilitres of breath (BRAC of 35ug/100ml) or 80 milligrams of alcohol per 100 millilitres of blood (BAC of 80mg/100ml).
A driver may feel pressure mainly from friends who use the phrases ‘one for the road’ or ‘have one more’ which can easily get out of hand without realising.
A poll conducted by the AA showed that 75% of drivers do not feel they will be encouraged to drink and drive where as 25% think they would be pressurised.
Taking an alternative way of transport is the best way to tackle drinking and driving using local transport that is available as well as taxi companies.
Edmund King, AA President, said: “With driving to Christmas events a thing of the past for many, and a novelty for many newer drivers, we all need to be taking responsibility for each other this Christmas.
“Employers and party organisers need to make sure there are adequate soft drinks available at events, and should be encouraging partygoers to make arrangements for getting home before they set out.”
It has recently been announced that if first-time drink drivers are caught they could see their car being seized if they refuse to take a breath test or are three times over the legal limit.
If a driver is caught drinking and driving the consequences of this would be a D10 on their licence, a minimum 12 month ban, possible prison sentence and a fine of up to £5,000.
It could also see a driver’s motor insurance increase dramatically by 85% causing extra cost throughout the year.
We have recently written an article about the amount of people are caught drinking and driving – Drink Drive Ban.
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By Amanda Bainbridge