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Leading car manufacturer sets new record for sales in 2011

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UK based car manufacturer Rolls-Royce have broken their sales record for selling 3,538 luxury cars in 2011 beating the previous year by 31%, the most sold in a year in its 107 year history.

Rolls-Royce which is owned by BMW is known for its luxury car designs that have been popular with car enthusiasts worldwide.

The designs that have been most popular for 2011 are the Phantom and newly launched Ghost series which was introduced in April 2011.

The news of the record breaking sales will be a great boost for the British car industry and economy that has been struggling recently.

China has been revealed as the biggest market surprisingly beating the U.S for the first time since the launch of the expensive phantom model in 2003.

Sales in Asia grew by 47% and the UK also had a 30% increase resulting in the Rolls-Royce company having to keep up with the demands of increased sales around the world.

Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars spoke of the success of sales for 2011 saying: “We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story.

“We are developing our dealer network, moving into new markets like South America, expanding our manufacturing operation in West Sussex to meet global demand and have plans to develop our product range.

“At the core of this extraordinary success is a dedicated, committed and, above all, passionate workforce.”

They have also announced they had an even better 2011 with their Bespoke Personalisation Programme launched and being successful.

The Bespoke Personalisation service provides Rolls-Royce’s impeccable hand-craftsmanship and attention to detail at its core. 

Nearly every Phantom model that was sold came with the bespoke personalisation, from unique colours, interior detailing and embroidery.

Rolls-Royce are set to expand their manufacturing plant at Goodwood, West Sussex in February, the expansion will allow the growth for worldwide sales and satisfy demand for highly personalised Ghost and Phantom models.

The last time sales had reached a high was in 1978 with 3,347 cars sold throughout the year making the new record a success for Rolls-Royce.

The news of soaring sales will be a great achievement for Rolls-Royce and will be a successful start for the company’s growth in 2012.

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By Amanda Bainbridge