Figures released by the Association of Chief Police Officers (ACPO) have shown that there was a fall in Christmas drink driving in 2012.
During the seasonal period every year driving safety group THINK! publish their campaign to minimise the amount of people who decide to drive when they have had a drink. Their campaign features TV adverts and posters in a bid to get people to re-think their decision of drinking and driving which could potentially put themselves and others at risk.
The figures show that the campaign paid off with fewer drivers failing their breath test compared to the year before. Christmas 2012 saw police officers testing more drivers in England and Wales than the previous year. Failure or refusal of drivers to take the test fell from 7,124 out of 156,569 to 7,123 out of 175,831. Young drivers aged 20-24 also proved that they had taken notice of the campaign with 104 fewer drivers failing tests.
The Government have since admitted they are planning to streamline enforcement and tightening the law when it comes to drinking and driving. Drivers who decide to do this will have to face the consequences. The small but significant decrease already indicates that drivers are showing a change of attitude towards drinking and driving.
CPO's roads policing head, deputy chief constable Suzette Davenport, said: “It's good to see that yet again the majority of drivers are responsible and sensible.
“Our results show that by far the majority of drivers stopped did not drink or take drugs and drive.
“We made it absolutely clear to drivers before Christmas that we would be stepping up our efforts to breathalyse them.
“It is encouraging to see the message has got through to even more drivers than last year.”
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By Amanda Bainbridge